How to Sell Your Handmade Jewellery. Part 1
Selling your handmade jewellery is almost an art-form of its own. We have all come across “great” salesmen in our time, so why do so many of us lack confidence when it comes to selling our work?
Handmade vintage necklace – photos courtesy of Modern Vintage Style
How do we improve our marketing skills, maximise opportunities and find a way to turn from beginner jewellery designer into professional?
Even the best handcrafted jewellery does not sell itself.
The act of selling the jewellery is something that must be practised and learned.
In this 2 part article we will look at some of the best ways jewellery designers can sell their work.
Specifically looking at ways you can you sell your own work directly AND also get other galleries, boutiques, shops etc to also sell it for you.
Be honest with yourself – are you ready?
Its a basic and controversial question but one we must ask ourselves before starting selling to the public.
Are you ready to sell yet?
In fact, the one question most asked by jewellery designers when starting out is – “how will I know when I am ready to sell my own jewellery?”
If you are making well-made original jewellery designs, and if you know about your legal requirements and you believe there is a good market for your work – then yes, you are ready to sell.
If you are a beginner at jewellery-making though it might be worthwhile taking some time to think this over.
as there is an old saying “you wil never get a second chance to make a first impression.”
Fools Rush In……?
If you really want to make an ongoing sustainable business from your work, it pays to
start with good foundations.
Selling your work too early can create a nasty trap. The jewellery maker rushes into selling their work,
pricing their work deliberately very low just to get a foot into the market.
But they then risk getting stuck as the jewellery maker builds up a clientele who only wants simple jewellery at very low prices.
So when the maker’s skills and experience eventually do eventually grow, she finds it verydifficult to get out of this trap, for fear of pricing herself too high and
out of the market she has creatd for herself.
There is absolutely nothing wrong in catering to any end of the market you choose.
It can be just as satisfiying selling summer styles to school kids as
it can be selling very elaborate work in expensive boutiques.
In both cases it is still very satisfying to know that someone else admired your design and chose to buy it.
But really should it not be be your choice what end of the market you choose to explore?
Rather than be forced to sell to one particular end of the market because those are the only sales you can make?
Being absolutely ready to sell gives you the ability to explore any market you choose. It means you can hold your own against any other designer out there chasing those very same sales.
So how do you know if you are ready to sell your jewellery?
This comes downto covering four bases: These are Workmanship, Originality, Desirability, and Legality
These four bases are covered in Part 2 of this article.
For information and resources on handmade jewellery see http://en.wikipedia.org/wiki/Art_jewelry